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Course Information

Principles of Public Relations (COMM 262)

Term: 2020 - 2021 Academic Year Spring Semester

Faculty

Erika Regina Dawkins
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Schedule

Tue-Thu, 9:35 AM - 10:50 AM (1/11/2021 - 4/29/2021) Location: MC BLC 301

Description

Students will learn the basics of effective public relations from a theoretical and hands-on approach. Through project-oriented instruction, students will learn the history, evolution, and ethics of the profession as well as the role and duties of the public relations practitioner. This course emphasizes how public relations has evolved with changes in technology and media and introduces students to career options.