Principles of Marketing (BUS 203)

Term: 2024 - 2025 Academic Year Spring Semester

Faculty

Cornell Augustus SneedShow MyInfo popup for Cornell Augustus Sneed

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Schedule

Tue-Thu, 9:30 AM - 10:45 AM (1/8/2025 - 5/1/2025) Location: MC BSC 123

Description

Principles and methods involved in the promotion mix used to communicate with the consumer, middleman, and industrialist. Emphasis on psychological, cultural and sociological factors affecting consumer behavior.