BUS 203 01 - Principles of Marketing

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Course Information

Principles of Marketing (BUS 203)

Term: 2023 - 2024 Academic Year Fall Semester

Faculty

Cornell Augustus Sneed
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Ezaz Ahmed
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Schedule

Mon-Wed, 1:10 PM - 2:25 PM (8/28/2023 - 12/14/2023) Location: MC BSC 123

Description

Principles and methods involved in the promotion mix used to communicate with the consumer, middleman, and industrialist. Emphasis on psychological, cultural and sociological factors affecting consumer behavior.