Principles of Marketing (BUS 203)
Term: 2021 - 2022 Academic Year Spring Semester
Mon-Wed, 5:30 PM - 6:45 PM (1/10/2022 - 2/25/2022) Location: MC BLC 104
Principles and methods involved in the promotion mix used to communicate with the consumer, middleman, and industrialist. Emphasis on psychological, cultural and sociological factors affecting consumer behavior.