Principles of Marketing (BUS 203)
Term: 2021 - 2022 Academic Year Fall Semester
Mon-Wed, 1:10 PM - 2:25 PM (8/23/2021 - 12/9/2021) Location: MC BLC 103
Principles and methods involved in the promotion mix used to communicate with the consumer, middleman, and industrialist. Emphasis on psychological, cultural and sociological factors affecting consumer behavior.