Principles of Marketing (BUS 203)
Term: 2019 - 2020 Academic Year Fall Semester
Mon-Wed, 1:00 PM - 2:15 PM (8/28/2019 - 12/13/2019) Location: MC BSC 123
Principles and methods involved in the promotion mix used to communicate with the consumer, middleman, and industrialist. Emphasis on psychological, cultural and sociological factors affecting consumer behavior.