BUS 203 Z1 - Principles of Marketing

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Course Information

Principles of Marketing (BUS 203)

Term: 2018 - 2019 Academic Year Spring Semester

Faculty

Tina Donnelly Gaffey
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Description

Principles and methods involved in the promotion mix used to communicate with the consumer, middleman, and industrialist. Emphasis on psychological, cultural and sociological factors affecting consumer behavior.