Principles of Marketing (BUS 203)
Term: 2018 - 2019 Academic Year Spring Semester
Mon-Wed, 5:30 PM - 6:45 PM (1/15/2019 - 5/3/2019) Location: MC BSC 225
Principles and methods involved in the promotion mix used to communicate with the consumer, middleman, and industrialist. Emphasis on psychological, cultural and sociological factors affecting consumer behavior.