Principles of Marketing (BUS 203)
Term: 2018 - 2019 Academic Year Fall Semester
Mon-Wed-Fri, 1:00 PM - 1:50 PM (8/29/2018 - 12/14/2018) Location: MC BSC 122
Principles and methods involved in the promotion mix used to communicate with the consumer, middleman, and industrialist. Emphasis on psychological, cultural and sociological factors affecting consumer behavior.