Principles of Marketing (BUS 203)
Term: 2017 - 2018 Academic Year Fall Semester
Mon-Wed-Fri, 1:00 PM - 1:50 PM (8/30/2017 - 12/15/2017) Location: MC BSC 123
Principles and methods involved in the promotion mix used to communicate with the consumer, middleman, and industrialist. Emphasis on psychological, cultural and sociological factors affecting consumer behavior.