Principles of Marketing (BUS 203)
Term: 2015 - 2016 Academic Year Spring Semester
Wed, 5:30 PM - 6:45 PM (1/12/2016 - 4/29/2016) Location: MC BSC 226
Principles and methods involved in the promotion mix used to communicate with the consumer, middleman, and industrialist. Emphasis on psychological, cultural and sociological factors affecting consumer behavior.