Principles of Marketing (BUS 203)

Term: 2025 - 2026 Academic Year Spring Semester

Faculty

Tyler Nixon KingShow MyInfo popup for Tyler Nixon King

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Schedule

Mon-Wed-Fri, 10:00 AM - 10:50 AM (1/12/2026 - 5/7/2026) Location: MC

Description

Principles and methods involved in the promotion mix used to communicate with the consumer, middleman, and industrialist. Emphasis on psychological, cultural and sociological factors affecting consumer behavior.