Help

Course Information

Principles of Marketing (BUS 203)

Term: 2025 - 2026 Academic Year Fall Semester

Faculty

Tyler Nixon King
Email address is hidden, click here to email

Schedule

Mon-Wed, 5:30 PM - 6:45 PM (8/25/2025 - 12/11/2025) Location: MC

Description

Principles and methods involved in the promotion mix used to communicate with the consumer, middleman, and industrialist. Emphasis on psychological, cultural and sociological factors affecting consumer behavior.