Principles of Marketing (BUS 203)
Term: 2025 - 2026 Academic Year Fall Semester
Tue-Thu, 9:30 AM - 10:45 AM (8/25/2025 - 12/11/2025) Location: MC
Principles and methods involved in the promotion mix used to communicate with the consumer, middleman, and industrialist. Emphasis on psychological, cultural and sociological factors affecting consumer behavior.