Principles of Marketing (BUS 203)
Term: 2024 - 2025 Academic Year Fall Semester
Tue-Thu, 9:30 AM - 10:45 AM (8/26/2024 - 12/12/2024) Location: MC BSC 123
Principles and methods involved in the promotion mix used to communicate with the consumer, middleman, and industrialist. Emphasis on psychological, cultural and sociological factors affecting consumer behavior.