Principles of Marketing (BUS 203)
Term: 2023 - 2024 Academic Year Spring Semester
Tue-Thu, 9:30 AM - 10:45 AM (1/8/2024 - 4/25/2024) Location: MC BSC 122
Principles and methods involved in the promotion mix used to communicate with the consumer, middleman, and industrialist. Emphasis on psychological, cultural and sociological factors affecting consumer behavior.