BUS 203 45 - Principles of Marketing

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Course Information

Principles of Marketing (BUS 203)

Term: 2023 - 2024 Academic Year Fall Semester

Faculty

Ezaz Ahmed
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Rubina Islam Ahmed
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Description

Principles and methods involved in the promotion mix used to communicate with the consumer, middleman, and industrialist. Emphasis on psychological, cultural and sociological factors affecting consumer behavior.