Principles of Marketing (BUS 203)
Term: 2022 - 2023 Academic Year Fall Semester
Mon-Wed-Fri, 9:50 AM - 10:40 AM (8/22/2022 - 12/8/2022) Location: MC BLC 103
Principles and methods involved in the promotion mix used to communicate with the consumer, middleman, and industrialist. Emphasis on psychological, cultural and sociological factors affecting consumer behavior.