Principles of Marketing (BUS 203)
Term: 2020 - 2021 Academic Year Fall Semester
Wed, 1:20 PM - 2:35 PM (8/24/2020 - 12/10/2020) Location: MC BLC 201
Principles and methods involved in the promotion mix used to communicate with the consumer, middleman, and industrialist. Emphasis on psychological, cultural and sociological factors affecting consumer behavior.