Principles of Marketing (BUS 203)
Term: 2019 - 2020 Academic Year Spring Semester
Mon-Wed, 5:30 PM - 6:45 PM (1/13/2020 - 5/1/2020) Location: MC BSC 121
Principles and methods involved in the promotion mix used to communicate with the consumer, middleman, and industrialist. Emphasis on psychological, cultural and sociological factors affecting consumer behavior.