Principles of Marketing (BUS 203)
Term: 2017 - 2018 Academic Year Spring Semester
Mon-Wed, 5:30 PM - 6:45 PM (1/15/2018 - 5/4/2018) Location: MC BSC 122
Principles and methods involved in the promotion mix used to communicate with the consumer, middleman, and industrialist. Emphasis on psychological, cultural and sociological factors affecting consumer behavior.