Principles of Marketing (BUS 203)
Term: 2016 - 2017 Academic Year Fall Semester
Mon-Wed-Fri, 12:00 PM - 12:50 PM (8/31/2016 - 12/16/2016) Location: MC BSC 122
Principles and methods involved in the promotion mix used to communicate with the consumer, middleman, and industrialist. Emphasis on psychological, cultural and sociological factors affecting consumer behavior.